Comedian Don Rickles said, “When you’re different, you can last.”

Rickles is right. The world does’t need more copycats.

How are you different from everyone in your organization or profession? How are you one-of-a-kind or first-of-your-kind?

I was just working with a client on his TEDx talk, and we took out everything that seemed obvious or that sounded like someone else said it.

I told him, “It’s not enough to be TRUE. The question is, ‘Is it NEW?’ Does it cause people to say, “I never thought of it that way.” Does it open their eyes?

THAT’s when you cause a SHIFT. That’s when you add enduring value.

How is what you’re saying and doing different than the norm? THAT is when you stand out – for all the right reasons – and get heard, noticed and valued.