Sam’s most popular books and articles

Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict

If you’ve ever been tongue-tied – or if you’ve ever given a tongue-lashing (and regretted it), Tongue Fu! offers constructive alternatives that will turn hostility into harmony and help you avoid a mental breakdown in the face of aggression. With straightforward strategies and proven techniques, Tongue Fu! examines almost every kind of verbal conflict – from fights with your spouse or a stalemate with the kids – and shows how to use martial arts for the mind and mouth to deflect attacks, disarm disputes, and defuse any explosive situation. With Tongue Fu! you will learn words to use (and words to lose) in tense situations, the power of the phrase “You’re right,” the tools to use when people push your “hot buttons,” how to handle a verbal bully who enjoys attacking and tormenting, how to gracefully exit an argument, what to say when you don’t know what to say, how to use silence to your advantage, how to be pleasantly unpleasant, and how to take charge of your emotions.

“This is a terrific book, full of verbal ‘re-engineering’ designed to refocus us toward greater fulfillment in our dialogues with others through better communication.” Anthony Robbins, author of Awaken the Giant Within and Unlimited Power

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POP!: Create the Perfect Pitch, Title, and Tagline for Anything

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processPOP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

“A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.”—Ken Blanchard, co-author of The Secret and The One Minute Manager

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Got Your Attention?: How to Create Intrigue and Connect with Anyone


Did you know:

• Goldfish, yes, goldfish, have longer attention spans than we humans do?

• One in four people abandons a website if it takes longer than four seconds to load?

Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in? Imagine if there was a process for pleasantly surprising decision-makers and convincing them you’re the right person for the job, position, project or contract? You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.

“Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends.”
—Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone
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ConZentrate: Get Focused and Pay Attention–When Life Is Filled with Pressures, Distractions, and Multiple Priorities

If you ever feel: cluttered, scattered, distracted, unfocused, disorganized, preoccupied, overwhelmed, out of control, out of your mind… you can change your life! ConZentrate shows you how to master the art of paying attention, in thirty-five clear, practical, simple ways. Whether it’s how to focus on a tedious task when the office is buzzing around you, or how to stop procrastinating, or how to keep your home from being a place of overwhelming clutter– or ever how to tackle the challenges of A.D.D.– Sam Horn’s user-friendly book will inspire you to learn how to conzentrate, and discover the key to peak performance.

“A must for anyone who wants to learn how to focus and maintain attention–no matter what. ConZentrate is a winner.” ―Billie Jean King

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IDEApreneur: Monetize Your Mind

“No matter what people tell you, words and ideas can change the world.” – Robin Williams Welcome. Congratulations to you for carving time out of your busy schedule to discover how to make a mint from your mind. I agree with Robin Williams that words and ideas can change the world and your world for good. If your goal is to produce one-of-a-kind ideas you can monetize, you’re in the right place.
You’re about to discover how to generate commercially-viable ideas (what I call “equity ideas”) that are so interesting, unique and bottom-line beneficial, people will gladly pay for them. Most importantly, you’ll learn how to act on your ideas and turn them into income. The premise of this book and my approach to this topic is that ideas in our head help no one.

“It is a MUST READ for anyone who wants to build a scalable, successful brand in today’s business environment. – Marissa Levin, Ernst & Young Entrepreneur of the Year, Inc and Smart CEO Magazine Columnist.

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Tongue Fu! At School: 30 Ways to Get Along with Teachers, Principals, Students, and Parents

Would you like to learn how to quickly resolve conflicts with students, parents, fellow teachers, principals, coaches, and school board members? This book is for educators that want to learn real-life responses to situations faced everyday in the classroom, on campus, in the front office, at extra-curricular activities, in staff meetings, PTA meetings, and district meetings.

The author, originator of Tongue Fu! (a trade-marked communication methodology for turning conflict into cooperation), doesn’t waste time on theories that have no relevance in the real world. Readers will learn specific dialogue to help them: end arguments by focusing on solutions; persuade others to stop, listen, and see their point of view; handle hassles with humor; communicate with helpful language; keep emotions under control; and turn resentment into rapport so that people have the incentive to get along.

“I love this book…This practical guidebook can be a real help for a real problem and it does so entertainingly.” Paul Houston, Executive Director, American Association of School Administrators

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What’s Holding You Back?: 30 Days to Having the Courage and Confidence to Do What You Want, Meet Whom You Want, and Go Where You Want

You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations. With What’s Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn’t depend on where you are or who you’re with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What’s Holding You Back? you will learn how to:

-Walk into a room full of strangers and turn them into friends.
– Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures.

“A surefire confidence builder. This book is filled to overflowing with practical, innovative suggestions, supported by compelling stories, and numerous quotations. Sam horn has written with warmth and good humor…and confidence! I highly recommend this beautiful book to anyone who wants a stronger backbone.” Susan Page, author of If I’m so Wonderful Why Am I Still Single? and How One of You Can Bring the Two of You Together

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Take the Bully by the Horns: Stop Unethical, Uncooperative, or Unpleasant People from Running and Ruining Your Life

How often have you wished you knew how to defuse the difficult people who wreak havoc on your life? Whether it’s a neighbor who keeps disturbing your peace, an employer who manipulates you into unpaid overtime, a spouse who criticizes and controls your every move, a colleague who uses scare tactics to intimidate you, or a student who teases your child without mercy, Take the Bully by the Horns will give you real-life strategies stop people from taking advantage of you, including how to:

“As you develop your ‘verbal samurai’ skills, you will also deepen your understanding of human nature in a way that enriches all your relationships.” – Michael Gelb, author of How to Think Like Leonardo da Vinci

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Never Be Bullied Again: Prevent Haters, Trolls and Toxic People from Poisoning Your Life

Are you dealing with someone who makes you miserable? Does she cut people down or say something mean and then claim, “Just kidding?” Do you talk on eggshells because you never know what might set him off? Do you work with, for, or around someone who loves to stir up drama? Do you wish this person would just leave you alone?

If you answered yes to any of these questions, you’re in the right place. This “tell-it-the-way-it-is” book teaches you exactly what to say and do when someone is mistreating you – at work, at home, online, at school or next door. It also shows why the well-intended “Be the change you wish to see” approach backfires with bullies.
Why? Bullies don’t care what’s fair. They don’t want to cooperate, they want to control. They don’t want a win-win, they want to win. The nicer you are to them, the meaner they’ll be to you.

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